Asahi Super Dry was a direct result of extensive market research which indicated a consumer preference for a more palatable beer with less maltiness, relatively high alcohol content and a light aftertaste, that paired well with... Read More
Kirin Brewery sells two of the most popular beers in Japan: Kirin Lager, one of the country's oldest beer brands which started brewing in 1888; and Ichiban Shibori. Within the happoshu (low-malt) category, Kirin Tanrei is... Read More